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Search results for "augmented reality"

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Let's get serious

manuals on to tablets, and brands from Kraft to Heinz are using tools such as augmented reality to ...

Shopping for brands

also applies to augmented reality, where brands urge consumers to scan and overlay a 3D experience ...

Outdoor poster boy knows value of good rapport

become a nexus of mobile, online, near-field communications and augmented reality," Jeans says. Part ...

Interpublic outdoor specialist IPM rebrands to Rapport

to provide new advertising techniques such as augmented reality and Near Field Communications. The ...

My Media Week: Sean King

day looking at the latest augmented reality platforms, Blippar and Aurasma, that we are going to be ...

School Reports 2012: Mindshare

Mindshare has created an augmented reality campaign for Lynx - decided to put its media account up for pitch ...

Things we like

We were getting all hot under the collar this week for the augmented reality specialist Blippar ...

Transparent life: Fusing our digital and physical selves

publicity-hungry offspring, AR. Ah yes, augmented reality, which, until very recently, has had to work hard not to ...

Top 10 Valentine's ads: Marks & Spencer by Profero

Valentine's help". The ad prompts commuters to download the Aurasma augmented reality app to their ...

The Year Ahead For ... Creative Agencies

being developed where you can browse and try on items on a moving augmented reality 3D version of ...

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