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Hello! creates 3D Gary Barlow cover for Jubilee edition

out an augmented reality app that presents a 3D image of the Take That singer and organiser of the...DSLR cameras. The app uses Qualcomm's augmented Reality platform, Vuforia. Rosie Nixon, editor of ...

National Trust launches Wallace and Gromit ads

The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented...augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo s ...

Aurasma head Martina King departs amid HP turmoil

Martina King, the managing director of augmented reality platform Aurasma, is believed to have...27,000 jobs . Augmented reality platform Aurasma is increasingly gaining traction in print and ...

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its

HP to cut 27,000 jobs in next two years

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Double Standards - 'Out-of-home and mobile will be great partners'

developments in technology, such as QR codes, near-field communication and augmented reality. In the context of ...

 

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