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FOCUS: HEALTH PR - Unlocking the global market. While adapting their PR to local cultural climates, pharmaceutical companies are also focused on global markets. Ben Bold reports

11 Aug 2000 | by BEN BOLD

.) to prescription of the new brand and dedicate communication effort to removing the blockage ...

THE KINGS OF MADISON AVENUE: Phil Geier - Cigar-chomping, journalist-eating, market-share obsessed - but the chairman of Interpublic also reveals a human side to Caroline Marshall

20 Feb 1998 | by CAROLINE MARSHALL

don t have category blockage, Geier says. (The 1990 deal involved Lowe selling a minority ...

TELEMARKETING: Blockage on the line - Telemarketers can learn much from the problems which led to

16 Oct 1997 | by ROBIN COBB

The rail operators national telephone enquiry service hit the headlines last month for all the wrong reasons when the Rail Regulator imposed a pounds 250,000 fine on it for poor performance.

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