Countrywide initiates effort to counter critics
05 Oct 2007 | by Hamilton Nolan
The campaign, dubbed Protect Our Home, was first reported in The Wall Street Journal . It aims ...
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Search results for "campaign"
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Jobs | Agency Showcase | Ad creativeEffort touts technology of Pudding
10 Oct 2007 | by Aarti Shah
Group, has launched a three-pronged campaign that now includes outreach to critics to calm fears about...challenge surrounding the campaign was clarifying to the public that conversations are not recorded ...
External image repair needs to start in-house
04 Oct 2007
on a major PR effort to mend its image. However, the campaign will start with an internal push urging ...
Microsoft campaign puts Burson on the defensive
28 Sep 2007 | by Aarti Shah
The firm was behind a campaign touting the risks associated with Google s planned acquisition of ...
Latest toy recall spurs TIA outreach initiative
07 Sep 2007 | by Michael Bush
year-long campaign is to educate the media and consumers on a variety of topics, ranging from explaining the ...
Bottled water industry efforts counter criticism
06 Aug 2007 | by Michael Bush
purchasing bottled water. Salt Lake City followed suit, and New York City recently began running a campaign ...
Sierra Club pushes for Home Depot to pull ads
02 Aug 2007 | by Aarti Shah
effort is part of an ongoing campaign with MoveOn.org and Brave New Films. In addition, a petition with ...
Purdue outlines plans to curb future promo errors
26 Jul 2007 | by Marc Longpre
. Included in those plans is Purdue s Protect Your Practice campaign, a direct mail campaign to prescribers ...
Cycling tackles doping problems head-on
09 Jul 2007 | by Hamilton Nolan
. Instead, the campaign included an ad in USA Today that made reference to the anti-doping pledge, which ...
Unions' 'CSR' efforts challenge corporations
13 Jun 2007 | by Ted McKenna
, for example, has been fighting corporate campaign tactics by SEIU for more than a decade, says Bill ...
