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Showtime offers eco-friendly judging

LOS ANGELES: Showtime Networks has taken its 2008 Emmy campaign online, giving voting members of

Cuervo channels soccer to reach Mexican Americans

NEW YORK: Jose Cuervo is targeting Mexican-American consumers with its new campaign, which taps...outreach featuring Aspe, whose role will evolve during the campaign. The initiative will also tie the team ...

ANALYSIS: Endorsements retain electoral prestige

: political endorsements still seem to matter. It s a timeless feature of campaign season, harking back to an ...

Animal Planet presents new face to the world

world, the campaign kicks off on February 4 in New York with a media event featuring animals, several ...

Trio of nonprofits unite to laud charitable donations

awareness campaign about how powerful the dollar is - how giving just one alternative gift can change the ...

TIA wages aggressive initiative on toy safety

, Carter Keithley, and [our] board of directors felt we needed some real muscle behind the campaign, and ...

PR pros tout 'Tappening' initiative

NEW YORK: PR pros, Eric Yaverbaum and Mark DiMassimo, have collaborated on a campaign to promote...manufacturers, and to engage consumers. This week, the campaign launched its Message in the Bottle ...

Komen launches African-American outreach program

Weber Shandwick, to launch and promote its "Circle of Promise" campaign, an effort to engage the African...effort. The new campaign will include outreach to get the word out about breast cancer s impact on the ...

NBC Universal breaks ground in Green Week

networks, Web sites, a movie studio, and theme parks. The idea for the Green is Universal campaign ...

A good use of energy

. Everybody knows an integrated campaign aligned against a common platform is the most appropriate approach ...

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