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Consumers and their mobile devices

. By coordinating the planning and buying components, brands can improve brand recognition and campaign ...

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis...Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...

New business leagues (25 May 2012)

Each week, Campaign publishes the agency new-business leagues across the creative and media ...

M&S profits drop for first time in three years

to bolster its general merchandise offering the retailer has launched a "shwopping" ad campaign ...

Think BR: Brands and the pleasure principle

, Harpic, for another. With the line 'what does your loo say about you?', Harpic s TV campaign from a ...

Brand barometer: Network Rail viral campaign reviewed

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung...admirable that the safety campaign does not go down the traditional scaremongering route, it lacks that ...

New business leagues (18 May 2012)

Each week, Campaign publishes the agency new-business leagues across the creative and media ...

Adwatch (May 16) Top 20 recall: Bird's Eye

Birds Eye's Polar Bear campaign is good not great...I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ...

Eye releases study on neuro effects of outdoor media

a campaign and make the connection back to the advertiser means that the advertised brand is more ...

New business leagues (11 May 2012)

Each week, Campaign publishes the agency new-business leagues across the creative and media ...

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