Bad search strategies are costing business
15 Nov 2007 | by Julia Buchanan
campaign while increasing conversion rates. James Keehan, commercial product director at Search Works ...
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Search results for "campaign"
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Jobs | Agency Showcase | Ad creativeCase Study - Littlewoods
15 Nov 2007
Backed by a high-profile ad campaign, the mail-order firm is boosting customer volumes by..., Littlewoods most high-profile brand, and recently fronted a 12m TV ad campaign credited with boosting ...
Back to basics
15 Nov 2007
channels. In terms of buying data, a huge amount of testing needs to be done before a campaign can go ...
Supersized address management
15 Nov 2007 | by David Murphy
, selecting the most appropriate prospects for a campaign, rather than blanket mailing everyone, he adds ...
Response services: List showcase - Weighing up value-addedservices
15 Nov 2007
key issues/parameters to dictate campaign tactics - analyse your house file to inform targeting ...
How to... appeal to consumers' inner desires
15 Nov 2007
, have a KitKat campaign, which leveraged the idea that during a hard day s work, when it was time for a ...
Technique - Maximising your data with a prospect pool
15 Nov 2007
, more often than not, the campaign results. In an age when many traditional demographic groupings are ...
Connect Awards Ceremony - The Big Night
15 Nov 2007
award for Intelligent Use of Data in a Multichannel Campaign: And don t they look like they ve wandered ...
Ask the experts
15 Nov 2007
underpin successful data marketing activity. However, just running a campaign using the bare bones of data ...
DM Method: Steps to... Finding the best B2B data
15 Nov 2007
Depth or reach? Response-driven or compiled? The choices when it comes to planning a B2B campaign...will use the data for. Is it for a one-off mail, telephone or email campaign? Or will there be several ...
