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Coca-Cola axes Rooney campaign following prostitute allegations

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...The campaign was due to place the Manchester United football player's image on thousands of ...

Children's Food Campaign spoofs Change4Life ads

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ...

Branson to join in Virgin Trains zombie game

campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ...

Digital Work: From brief to browser

game. At the core of Monopoly is negotiation, so any campaign would have to work at amplifying this ...

Masterclass: Personalised ads

the campaign was three times higher than for a regular campaign, according to YouTube's head of sales ...

Whatever happened to fair play?

completely taken aback. He had a think and then came back to me, saying he wanted to use the campaign as a ...

Opinion: The Marketing Society Forum

Does the return of the Shake n' Vac campaign signal a lack of creativity?...Glade is to revive its carpet freshener product by remaking the brand's memorable 80s campaign ...

Is procurement killing marketing creativity?

prospect for brand managers to run a new campaign without any historical redemption figures and that ...

Opinion: The Marketing Society Forum

Is Barclays' talent-contest campaign an effective way to promote its refit?...The high-street bank is lining up a talent-contest-based campaign to flag up the refurbishment of ...

Digital Report: Keep your affiliates onside

. Dominant channel The ultimate goal of any affiliate marketing campaign is to increase revenue. A ...

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