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Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

said the other two shows will be announced in due course. The campaign, dubbed 'Heat4 Live!', will ...

Total Media lands Random House and Transworld Publishers online accounts

28 May 2012 | by Nick Batten

book launches. The campaign will use a mixture of demographic and behavioural and consumer data to ...

The Sun plans Euros and Olympics assault

25 May 2012 | by John Reynolds

print runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign ...

MediaCom partners with InMobi to develop mobile campaigns

25 May 2012 | by Arif Durrani

event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen ...

Foxy Bingo signs up for second summer with Smooth and Real Radio

23 May 2012 | by Maisie McCabe

campaign was a real success for Foxy Bingo in 2011 and we are looking to add new, exciting promotions for ...

RAB celebrates 20 years of championing commercial radio

23 May 2012 | by Arif Durrani and Ben Hall

industry at a time it needed it most, through research and tools and its national ad campaign, Britain ...

Gardeners' World magazine prepares scratch-and-sniff edition

22 May 2012 | by Nick Batten

audience and this innovative scented issue is a great example of this. Our annual spring campaign is always ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

21 May 2012 | by Arif Durrani

campaign created by McCann London that will run across Newsworks member platforms: Guardian News Media ...

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

18 May 2012 | by Nick Batten

buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new...The marketing campaign will run up until September and is aimed at driving up sales of hotel stays ...

Metro leads cross-media partnership for Men In Black 3

17 May 2012 | by Nick Batten

Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to...tickets. The campaign is running as a collaboration, with a coherent campaign creative style throughout ...

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