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Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

10 Dec 2009 | by Noelle McElhatton

LONDON - Proximity London's campaign to raise teen awareness of the RNLI scooped the Grand Prix...' musings on RNLI, reaching 11 per cent of 15 - 20-year olds with the campaign's core messages. The ...

Rapp scoops Marketing's 'direct agency of the year' accolade

08 Dec 2009 | by Noelle McElhatton

from obscurity into a household name with its Meerkat' campaign, was named as Marketing's Creative ...

Philips turns to email to promote 'sensual massager'

08 Dec 2009 | by Noelle McElhatton

LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual...an email campaign that communicates different messages to men and women. Taking the form of a ...

Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie

08 Dec 2009 | by Daniel Farey-Jones, Brand Republic

, well-planned campaign." Aronson, who refused to release the results of the public vote but claimed Goldie was ...

CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

08 Dec 2009 | by Simon S Kershaw

: Escape 2 Africa". And offer copy. This campaign is not offer-led. It's all offer; nothing more or less ...

BMW UK calls a pitch for its DM and ad account

03 Dec 2009 | by Matt Williams, campaignlive.co.uk

augmented reality campaign, created by Dare, which allowed users to drive a virtual car around their desk ...

Promotional email for Martini banned by ASA

02 Dec 2009 | by Hadassah Nymark, campaignlive.co.uk

. The campaign intended to communicate the importance of staying in control by promoting moderate ...

Cadbury gives Wispa digital task to CMW

01 Dec 2009 | by Noelle McElhatton

campaign to bring back the brand, which had been axed in 2003. In October this year Cadbury announced 7 ...

CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV

30 Nov 2009 | by Simon S Kershaw

current poster campaign hide the fact that this advertiser has lost its way, Simon Kershaw argues....anything. A few weeks ago I had the opportunity to laud the "Be part of The Times" campaign. Cool branded ...

CRITIQUE - Why you should ask Santa for Steve Harrison's book on creativity

27 Nov 2009 | by Gary Sharpen

, such as the brilliant Xerox idea featuring artist Gavin Turk and the mould-breaking M G campaign. It ...

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