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Taco Bell Foundation for Teens raises awareness about dropout rates

IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking to...realize this [dropout crisis] is happening. PR for the campaign began April 1 with a TBFT-sponsored ...

FCC opens RFP for support on extended DTV transition

campaign support prior to the June 12 deadline for analog television stations to transition to digital...education and awareness campaign" related to the transition, according to Federal Business Opportunities ...

Candie's banks on Britney Spears' comeback for new campaign

multifaceted marketing campaign starring Britney Spears....The campaign, including an interactive online strategy and traditional media relations, is an ...

Panasonic's effort aims to mass market Toughbook

SAN FRANCISCO: Panasonic launched an integrated campaign to make its Toughbooks more appealing to...Toughworld campaign following internal and external research that included interviews with customers. We ...

eHarmony's gay dating site takes company into unfamiliar market

community. To that end it hired Fifteen Minutes to aid the PR campaign. The firm has a reputation in ...

Special Olympics kicks off events for awareness initiative

on March 31 as part its campaign to stop the use of the word "retard."...Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org ...

Wristbands garner skin cancer awareness

campaign, targeting local and national media such as the Baton Rouge Business Report and New Orleans Living ...

Telemundo push aims to get Hispanics 'Counted'

, and is launching a multiplatform, year-long campaign on April 1. "Hazte Contar!" will bring together...the campaign, develop PSAs, and will participate in speaking engagements surrounding the Census ...

Veterans group takes to Twitter for campaign

BRISTOW, VA: The Bob Woodruff Foundation (BWF) has launched a Twitter campaign to drive...The Tweet to ReMIND campaign draws on the foundation's ReMIND initiative to benefit service ...

State Farm rolls out red carpet for Latin Music Awards

the events. And advertising AOR Alma DDB helped develop the campaign. "Music is a passion point for ...

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