PROFILE: Shaffer brings PR balance to the low-carb movement
31 May 2004 | by John N. Frank
impressions for the campaign. Shaffer calls that project the one she's most proud of in her career. Getting ...
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Search results for "campaign"
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Jobs | Agency Showcase | Ad creativeFEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
Institute, which already used Ogilvy PR and sought a sponsor for its Heart Truth campaign. Second, the ...
ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
Stutts. "Hopefully this helps the doctors practice medicine better. We can't just do a campaign where we ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
targeting the group with a $20 million campaign to raise funds and awareness. Over the past two decades, the
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
campaign that first sought and got doctors' blessing for its new erectile dysfunction drug. Icos jumped
CAMPAIGNS: CDC's VERB fosters a more active role for kids
08 Mar 2004 | by Andrew Gordon
funds for a campaign aimed at getting children off the couch and into some fresh air. Knowing that more ...
CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
) Campaign: Tour of Hope Time frame: Early spring to October 2003 Budget: Agency declined to disclose at
The color of pharma money
01 Mar 2004 | by Sara Calabro
for PRWeek 's Multicultural Campaign of the Year, to be awarded this week at the PRWeek Awards 2004 ...
CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz
26 Jan 2004 | by Anita Chabria
PR Team: Tellem Worldwide (LA) and The Children Affected by AIDS Foundation (LA) Campaign: CAAF
From patient to consumer
15 Dec 2003 | by Sara Calabro
Mike Ditka as spokesman, and launched an educational awareness campaign about men's health. Although ...
