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The changing face of music tie-ups

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...

Beiersdorf kicks off £110m pan-Euro media review

. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team ...

Brand Manager of the Week: Malcolm Parkinson

people's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love ...

Consumer: Lego builds brand quality at St Pancras

Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St ...

18 Feet & Rising lands £3m Cuprinol business

roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...

iLuv calls on Clarion Communications to spread word in UK

The consumer campaign will see Clarion, which won the brief following a pitch process, driving ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

. THE CAMPAIGN 'PRICES WORTH CHECKING OUT' Ocado has stepped up its marketing efforts with a press ...

Consumer: Sports bra shows some real panache

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale ...

Environment : Jordans' 'ten per cent' boost for wildlife

Campaign: Jordans 10% Challenge Client: Jordans Cereals PR team: Wild Card Timescale ...

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