26 Jan 2009
| by Nicole Zerillo
decade-old cancer awareness LiveStrong campaign globally....The "LiveStrong Global Cancer Campaign" kicked off in Adelaide, Australia, on January 19 with the ...
21 Jul 2008
| by Jaimy Lee
nearly $10 million, including the organization's well-known The Heart Truth campaign, with Ogilvy PR...Truth campaign, and another four-year, $3.2 million contract to provide media relations and ...
21 Jul 2008
| by Ted McKenna
Alliance's director of communications, Brian Hardwick. The campaign's initial launch was in April, but ...
18 Jul 2008
| by Kimberly Maul
team used New York City as the backdrop for its campaign....be high impact and use the great backdrop of New York City." Bourne called the entire PR campaign a ...
18 Jul 2008
| by Kimberly Maul
This is not the first time the group has reached out on an anti-smoking campaign, though. For the ...
17 Jul 2008
| by Kimberly Maul
The Dark Knight comes out on July 18 and the viral marketing campaign for the film, starring...recent viral campaign is a Commit Your Friend site, where Dark Knight fans can upload pictures of ...
15 Jul 2008
| by Kimberly Maul
Adoption campaign, which focuses on the benefits of adoption. Ron Sachs Communications, which previously...This month, the campaign, which debuted in May, added TV and radio spots encouraging families to ...
14 Jul 2008
| by Ted McKenna
's work as former chief strategic to Sen. Clinton's failed presidential campaign. Founding chairman Harold ...
28 May 2008
| by Beth Krietsch
In April PRWeek reported on Discovery Communications' PR campaign for the launch of its new TV...they have in the past. PRWeek reported on Yum Brands' campaign to expand their philanthropic ...
04 Mar 2008
| by Tanya Lewis
this intervener strategy, which was effective in the Friends Don t Let Friends Drive Drunk campaign ...