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Ogilvy to work on LiveStrong

decade-old cancer awareness LiveStrong campaign globally....The "LiveStrong Global Cancer Campaign" kicked off in Adelaide, Australia, on January 19 with the ...

Ogilvy renews multimillion-dollar heart health campaign

nearly $10 million, including the organization's well-known The Heart Truth campaign, with Ogilvy PR...Truth campaign, and another four-year, $3.2 million contract to provide media relations and ...

Gore spearheads message for Alliance for Climate Protection

Alliance's director of communications, Brian Hardwick. The campaign's initial launch was in April, but ...

Fox, MLB, and New York come together to promote All-Star game

team used New York City as the backdrop for its campaign....be high impact and use the great backdrop of New York City." Bourne called the entire PR campaign a ...

Entertainment Industry Foundation introduces anti-smoking PSAs on DVDs

This is not the first time the group has reached out on an anti-smoking campaign, though. For the ...

'The Dark Knight' infiltrates Internet as film release creeps closer

The Dark Knight comes out on July 18 and the viral marketing campaign for the film, starring...recent viral campaign is a Commit Your Friend site, where Dark Knight fans can upload pictures of ...

Florida puts family face on adoption campaign

Adoption campaign, which focuses on the benefits of adoption. Ron Sachs Communications, which previously...This month, the campaign, which debuted in May, added TV and radio spots encouraging families to ...

Burson aims with Hughes hire to build "bipartisan" counsel

's work as former chief strategic to Sen. Clinton's failed presidential campaign. Founding chairman Harold ...

GM partners with Planet Green

In April PRWeek reported on Discovery Communications' PR campaign for the launch of its new TV...they have in the past. PRWeek reported on Yum Brands' campaign to expand their philanthropic ...

CAMPAIGN: Teens speak up with Ad Council

this intervener strategy, which was effective in the Friends Don t Let Friends Drive Drunk campaign ...

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