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Toyota aligns Venza crossover with pet market

19 Feb 2009 | by Nicole Zerillo

For its new crossover Venza, the automaker plans to activate a new lifestyle campaign starting ...

Detroit auto industry faces tough battle

19 Nov 2008 | by Ivey Overstreet

Times says. Also: Nonbelievers have started a public campaign to win acceptance using ...

AutoTrader looks for a home run in 'Drive to a New Start' campaign

28 Jul 2008 | by Kimberly Maul

ATLANTA: AutoTrader.com's baseball-themed "Drive to a New Start" campaign, which emphasizes the Web...the campaign leading up to the final stop in Atlanta, September 18. The effort, first launched in ...

PBP teams with H&K on electric-car initiative

25 Jan 2008 | by Ted McKenna

launch an international campaign to highlight Israel's becoming the first nation to adopt PBP...infra-structure of battery-charging spots for the powering of electric cars. The goal of the campaign is to ...

A good use of energy

29 Oct 2007 | by Tanya Lewis

. Everybody knows an integrated campaign aligned against a common platform is the most appropriate approach ...

Staffers are a good litmus test for environmental messaging

27 Sep 2007 | by Keith O'Brien

. Marketing pros often times expect that launching a communications campaign based on factual data that points ...

Ford's 'Warriors in Pink' aids breast cancer battle

21 Sep 2007 | by Randi Schmelzer

Company has launched a multifaceted campaign, enlisting the help of singer Kelly Clarkson and hit NBC game...Ford s 2007 Warriors in Pink campaign for Susan G. Komen for the Cure kicks off in October ...

Allstate hits the road to make mark in the motorcycle world

27 Aug 2007 | by Randi Schmelzer

it truly understood their passion for riding. Idea: The campaign concept was really about having ...

Piaggio Group taps Access as its AOR

19 Aug 2007 | by Aarti Shah

The agency will work on a two-pronged campaign that promotes the company s Vespanomics ...

Rubenstein & Associates supports Bloomberg's PlaNYC Initiative

26 Jul 2007 | by Hamilton Nolan

help a coalition called Campaign for New York's Future (CNYF) support mayor Michael Bloomberg's PlaNYC

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