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Candie's banks on Britney Spears' comeback for new campaign

multifaceted marketing campaign starring Britney Spears....The campaign, including an interactive online strategy and traditional media relations, is an ...

Reebok hopes to inspire with new Cirque du Soleil workout

CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product...communicate that message. The campaign will target women in 12 key cities, including Los Angeles ...

Mattel hopes Barbie's 50th resonates with three generations

EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol...partnerships, events, and online communications. Although the anniversary takes place March 9, the campaign is ...

Starbucks focuses on community with (RED)

spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed.com , and ...

Companies highlight value-based offerings during financial turmoil

's restaurants are also running a new ad campaign that asks Who's Bailing You Out? Chief marketing and ...

P&G's Tide and Downy work the runway

campaign, Dickson said it will focus on a value story associated with machine-washing. Separate ...

Coke relaunches energy drink with hip-hop flair

ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign...extends through August 2009. The campaign will include meet-and-greet events with Big Boi around the ...

Coke scores No. 1 ranking in global brand study

reviews to number one Coke's Design Your Own campaign, which invited customers to decorate their own ...

Target storms NYC with designer pop-up stores

current economic situation. Kaplow, the lead PR agency on the campaign, employed a multifaceted ...

Dove continues challenge of beauty standards with film

ENGLEWOOD CLIFFS, NJ: As part of its ongoing Campaign for Real Beauty it launched in 2004, Dove has...that a 16-year-old journalist served as an impactful PR tool to extend the Real Beauty campaign ...

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