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Dr Pepper faces legal battle for Guns N' Roses campaign

10 Dec 2008 | by Jaimy Lee

campaign that promised consumers a free bottle of Dr Pepper went awry....long-awaited Chinese Democracy album in 2008. The offer was part of a disruptive PR campaign designed by ...

Companies create efforts to capitalize on election

10 Nov 2008 | by Nicole Zerillo

the candidates and the election. Tropicana launched a Twitter-based campaign on Election Day at ...

Wheat Council makes new effort an 'Urban Experience'

07 Oct 2008 | by Nicole Zerillo

brand marketing practice at Burson. The campaign will include a microsite and a YouTube page ...

Coke relaunches energy drink with hip-hop flair

06 Oct 2008 | by Kimberly Maul

ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign...extends through August 2009. The campaign will include meet-and-greet events with Big Boi around the ...

Coke scores No. 1 ranking in global brand study

22 Sep 2008 | by Frank Washkuch

reviews to number one Coke's Design Your Own campaign, which invited customers to decorate their own ...

Restaurants spur PR with a round of sampling

28 May 2008 | by Kimberly Maul

campaign to help spread the word," Heather Oldani, director of external communications for McDonald's USA ...

Atkins hires Kohnstamm

14 Apr 2008 | by Nicole Zerillo

rebranding initiative, through media relations, management, and influencer work. Its first campaign will ...

Pernod Ricard launches Hispanic job education initiative

14 Mar 2008 | by Nicole Zerillo

marketing services for the campaign. Carlos Santiago, SSG president and CEO, said, So many causes support ...

Smirnoff launches hip-hop music campaign

20 Feb 2008 | by Adrian Brune

NEW YORK: The makers of Smirnoff vodka have launched a campaign pairing three old-school rappers...exciting campaign, we had difficulty keeping the lid on - word started to leak out on radios and blogs late ...

Happy Meal haters end 'food prize' program

18 Jan 2008 | by Alexandra Bruell

When a parent recently complained about it to an activist organization, the Campaign for a ...

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