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Dr Pepper faces legal battle for Guns N' Roses campaign

campaign that promised consumers a free bottle of Dr Pepper went awry....long-awaited Chinese Democracy album in 2008. The offer was part of a disruptive PR campaign designed by ...

McDonald's encourages kids to take a minute and 'Move It'

Idea: The campaign seeks to empower kids to make their own decisions on how best to utilize ...

Starbucks focuses on community with (RED)

spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed.com , and ...

Coke relaunches energy drink with hip-hop flair

ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign...extends through August 2009. The campaign will include meet-and-greet events with Big Boi around the ...

Coke scores No. 1 ranking in global brand study

reviews to number one Coke's Design Your Own campaign, which invited customers to decorate their own ...

Cuervo channels soccer to reach Mexican Americans

NEW YORK: Jose Cuervo is targeting Mexican-American consumers with its new campaign, which taps...outreach featuring Aspe, whose role will evolve during the campaign. The initiative will also tie the team ...

A caffeine jolt for coffee chains

, Starbucks is rolling out a TV ad campaign aimed at reaching a broader, culturally sensitive audience and ...

McDonald's looks internally for brand ambassadors

external program called the Moms Quality Correspondents campaign designed to create brand ambassadors ...

Quality control

Quality Correspondents campaign, which has given six moms unprecedented access to McDonald s via ...

Beef producers serve up new source of public information

the direct-to-consumer e-newsletter, Beef So Simple. The NCBA will also launch a linking campaign with ...

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