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Taco Bell Foundation for Teens raises awareness about dropout rates

IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking to...realize this [dropout crisis] is happening. PR for the campaign began April 1 with a TBFT-sponsored ...

Special Olympics kicks off events for awareness initiative

on March 31 as part its campaign to stop the use of the word "retard."...Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org ...

Wristbands garner skin cancer awareness

campaign, targeting local and national media such as the Baton Rouge Business Report and New Orleans Living ...

Ogilvy to work on LiveStrong

decade-old cancer awareness LiveStrong campaign globally....The LiveStrong Global Cancer Campaign kicked off in Adelaide, Australia, on January 19 with the ...

USA Network launches 'Characters Unite' tolerance effort

NEW YORK: USA Network launched a community and public affairs campaign promoting tolerance on...Called Characters Unite, the campaign contains a Web site where consumers can sign a ...

Pedigree helps homeless dogs with movie alliance

FRANKLIN, TN: Dog food brand Pedigree launched an awareness campaign to coincide with the upcoming

World AIDS Day efforts utilize youth, new media

MTV's decade-old Staying Alive HIV and AIDS prevention campaign kicked off the World AIDS Day ...

Iams celebrates 10 years of holiday campaign for pet adoption

DAYTON, OH: Iams Pet Food is celebrating the 10th anniversary of its pet adoption campaign, "Home 4...The campaign, in partnership with the San Diego County-based Helen Woodward Animal Center ...

Starbucks focuses on community with (RED)

spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed.com , and ...

California campaign with Chef LaLa promotes healthy cooking

mission to promote healthy eating with a new campaign featuring Latina chef, author, and TV personality..., and generates about $590 million annually. The new campaign includes a survey about children ...

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