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Diesel launches largest store with recession-minded initiative

. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign

Sears, Hearst launch promotional campaign

Sears is partnering with Hearst in a non-traditional promotional campaign to invigorate people...According to the New York Times, the Reimagine you campaign will include TV, print, catalogs ...

TIA wages aggressive initiative on toy safety

, Carter Keithley, and [our] board of directors felt we needed some real muscle behind the campaign, and ...

Positive thinking

has always been about real women so at its core this is what the brand is about. [Dove s Campaign ...

The spirit of generosity

developed. In 2006, the Hidden Valley Ranch brand introduced the Love Your Veggies School Lunch Campaign ...

NRF sees reward of ongoing dialogue

concern is data security. To that end, the NRF has launched a media relations campaign discussing a new ...

'Seventeen' engages readers in Web-based intern contest

, interactive campaign to create buzz in the teen market, said Janice Welles, Southpole s director of marketing ...

Staffers are a good litmus test for environmental messaging

. Marketing pros often times expect that launching a communications campaign based on factual data that points ...

Spira challenges sneaker ban

of the strategy. It dovetailed nicely with the campaign, he says. Our hope is to use some of the ...

Latest toy recall spurs TIA outreach initiative

year-long campaign is to educate the media and consumers on a variety of topics, ranging from explaining the ...

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