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Choosing the right brand ambassador

entertainment group Chorion. 'In the downturn, many consumers are looking for a safe haven, and things were ...

The week in marketing: 25 November 2008

entertainment company Chorion, which owns the children's brands Noddy, Mr Men and Padding-ton Bear, to create an ...

Microsoft service let parents read Noddy bedtime stories remotely

LONDON - Microsoft has partnered with Chorion, the family entertainment company and owner of

Branding: BA in Paddington Bear 'Junior' tie

British Airways has signed a deal with Chorion to use Paddington Bear as the face of its children...branding division of Chorion, which owns the merchandising rights to Paddington Bear. Chorion Brand ...

Persil launches Mr Men giveaway

Persil has signed a deal with entertainment group and merchandising-rights holder Chorion to give

Media News brief: Chorion appoints Egmont Magazines

Chorion has appointed Egmont Magazines to devise a publication for Five TV show Noddy. The monthly

Branding News brief: Chorion introduces new characters

Chorion is introducing two individuals to its Mr Men and Little Miss range. Mr Birthday and Little

Branding News brief: Chorion buys Silver Lining Production

Chorion, the intellectual property rights owner of brands including Noddy and Mr Men, has bought

People moves: FremantleMedia

's children's culinary adventure TV format, Planet Cook. He previously worked at Chorion as children's global

People moves: Chorion

John Collins has been hired by Chorion as global brand manager for Noddy. He joins from BBC

 

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