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05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April...made the cider category more "vibrant", causing the market to continue to be led by product innovation ...

Magners 'made in the dark for a better taste' by The Red Brick Road

21 Mar 2012

The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even ...

Heineken hands Strongbow Gold global digital task to Work Club

16 Mar 2012 | by Sarah Shearman

Heineken is planning to roll out Strongbow Gold cider across 10 new territories and has appointed...appointed We Are Social to handle social media activity for its Bulmers and Jacques cider brands ...

Magners consolidates digital into Red Brick Road

17 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Magners, the C&C Group-owned cider brand, has moved its digital and social media account out of

Heineken to ramp up social media for Bulmers and Jacques

14 Dec 2011 | by Sarah Shearman

Heineken is ramping up its social media activity for its Bulmers and Jacques fruit cider brands, to...media strategy for the brands, and step up activity later in the year, in time for summer "cider season ...

Magners rolls out 'save the bees' app

15 Aug 2011 | by Sarah Shearman

Magners, the cider brand, has launched an iPhone and Android app as part of its "bee aid" campaign

Bulmers signs up Plan B to launch cider variant

11 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

Bulmers, the cider brand, is launching a multimillion-pound marketing campaign featuring musician...activity will culminate with an experiential area on London s South Bank in August the Bulmers Cider ...

Foster's seeks digital consistency with push

25 May 2011 | by Sarah Shearman

with Heineken to overhaul the digital strategy for its Strongbow cider brand last year. Strongbow ...

Bulmers launches cider garden finder app

23 Aug 2010 | by Sarah Shearman

The cider brand, owned by Heineken UK, has partnered with the pub website useyourlocal.com to ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

cider brand Kopparberg, we were as obsessed with the smaller nuts and bolts of how consumers would ...

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Search results for "cider"

Bulmers launches Perfect Pint AR activity

05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith