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CREATIVE STRATEGY: A pint of brand, please, Magners

15 Jun 2011 | by Simon S Kershaw

overnight success". But maybe C C s Magners Original Irish Cider qualifies. Trialled in Glasgow in 2003 ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

drafted in to boost flagging sales of cider brand Magners, having previously enjoyed success growing the ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

cider brand Kopparberg, we were as obsessed with the smaller nuts and bolts of how consumers would ...

CREATIVE STRATEGY - Beck's engagement is a tough call in a crowded market

03 Nov 2009 | by Simon S Kershaw

serve food). Heavily marketed cider brands remain popular since Magners re-invented fermented apple ...

Bulmers plots sampling push

15 Jul 2009 | by Staff

win Apple iPod Shuffles and iTunes vouchers. The cider brand will also use the activity to educate ...

Magners embarks on nationwide sampling drive

02 Jun 2009

Magners Irish Cider has embarked on a nationwide sampling push. The activity will support the

Direct brief: Kopparberg to run ad campaign at festival

01 Jul 2008

Kopparberg, the Swedish cider brand, will run experiential marketing activity at the Camp Bestival

Direct brief: Scottish & Newcastle hires RPM

03 Jun 2008

's Isle of Wight and V Festivals. The work will build on the 'Bowtime' theme, which refers to the cider

Direct: Strongbow plots 'free pint' push

20 May 2008

Strongbow is rolling out a CRM programme to encourage drinkers to accept a free pint of cider....Strongbow direct account last year. It builds on the cider brand's 'Total first pint refreshment ...

Strongbow prepares free pint text response campaign

14 May 2008 | by Jacquie Bowser

LONDON - Strongbow is launching a CRM initiative next week offering cider drinkers a free pint once...cider brand s consumer DM business late last year. Mandi Taylor, managing partner and head of planning ...

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