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Kopparberg 'un-established since 1882' by RKCR/Y&R

Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims to

Kopparberg unveils 'un-established' marketing drive

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to...platforms have created an app - the Kopparberg Festival Player - which is unique to the cider brand. It ...

Strongbow 'get the job done' by St Luke's

Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a

Stella Artois Cidre 'Cidre duet' by Mother

sophisticated world of Cidre from Stella Artois and plain old cider. ...

Private View: Nils Leonard and Hamish Pringle

decent questions of the strategy. Cider made in the dark, with no explanation of how it might help the ...

Bulmers launches Perfect Pint AR activity

Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April...made the cider category more "vibrant", causing the market to continue to be led by product innovation ...

Magners 'made in the dark for a better taste' by The Red Brick Road

The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even ...

Private View: Dave Dye and Emma de la Fosse

- new product! At a New Year's Eve party, the 18-year-olds kept asking me for "sid-rah". "Cider ...

Stella Artois shifts marketing from 60s chic to brewing heritage

respectively. It also used the retro theme for the launch of its cider brand, Cidre, last year. However ...

Magners consolidates digital into Red Brick Road

Magners, the C&C Group-owned cider brand, has moved its digital and social media account out of

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