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Media Perspective: COI consolidation of buying calls some agencies to account

their heads on White Lightning cider, they were in a state resembling shell shock. While Smile seemed ...

Saint@RKCR/Y&R lands Kopparberg

LONDON - Cider of Sweden has appointed Saint@RKCR/Y&R to work on the advertising for its Kopparberg...premium packaged cider brand in the UK, behind Magners and Bulmers, but the company is keen to attempt to ...

The Week: Digital Reviews - Glue to work on Magners

Magners, the C&C-owned cider brand, has appointed glue London to work on digital strategy, web

The Week: Media Reviews - MediaCom wins drinks task

WKD Core Apple Cider. The incumbent was John Ayling & Associates, which had worked on the account for ...

Agencies line up for Kopparberg pitch

SWEDEN - Cider of Sweden is looking for an agency to handle the advertising for its Kopparberg...cider brand in the UK, behind Magners and Bulmers.However, its pear variant is the biggest-selling pear ...

Hotline: Dye Holloway Murray scoops Blackthorn Cider account

Cider. The agency, which already handles the advertising for Gaymers, was appointed without a pitch.

The Week: City News - C&C reviews £7.4m pledge

C&C Group, the owner of the cider brand Magners, is reviewing the £7.4 million figure that it

The Week: Agencies line up for £13m Magners UK advertising brief

RSCG currently handles the advertising for the C&C Group-owned brand's original cider range, with Euro ...

The Week: WKD owner kicks off review of £5m media business

the launch of a campaign supporting WKD Core, the brand's new 4.5 per cent cider variant. The work ...

The Work: New Campaigns - UK

"Behind here, men earn their bowtime", in a bid to position the cider as the ideal refreshment for the UK ...

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