Gender marketing: Eyeing up the opposite sex
04 Mar 2011 | by John Reynolds
looked more like a lager or a cider, with packaging that appealed more to men. WKD marketing director ...
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Search results for "cider"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""cider"" again in:
Jobs | Agency Showcase | Ad creativePower 100: 100 to 50
17 May 2011 | by Nicola Clark
drafted in to boost flagging sales of cider brand Magners, having previously enjoyed success growing the ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
cider brand Kopparberg, we were as obsessed with the smaller nuts and bolts of how consumers would ...
Vote now for Marketer of the year poll 2009
06 May 2009 | by Nicola Clark
companies, and consolidated S N UK's position as Britain's leading beer and cider business with an ...
Brothers mounts holiday cider campaign
28 Nov 2008 | by Gemma Charles
aimed at tempting cider drinkers....December, the advertising will feature Brothers Festival Edition pear cider and Brothers Strawberry and ...
The week in marketing: 25 November 2008
25 Nov 2008 | by Staff
. Gaymers faces music Gaymers Cider Company will boost its investment in music sponsorship in 2009 by ...
Brand entertainment on centre stage during festival season
28 Oct 2008 | by Nicola Clark
the competition. Gaymers John Mills, managing director of Gaymers cider, says traditional ...
Recent burst in coupon use may hurt brands in longer term
08 Oct 2008 | by Mary Cowlett
offering customers the chance to win free pints of cider. This also included a viral social media element ...
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
sponsorship of TalkSPORT's drivetime show (renamed Bowtime). More recently, the cider brand sought to amplify ...
Coors forms 'Project Eve' unit to bolster beer sales to women
27 Aug 2008 | by Gemma Charles
cider category, can transform a market. As Eve goes full-time it will no doubt be watched closely by ...
