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Sector Insight: Cider

In the declining alcohol market, the growth of cider is a rare piece of good news....Five Key Trends Growth . In a declining alcohol market cider is the ray of sunshine volume ...

Heineken appoints Publicasity for trade press brief

Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press...simple advice to maximise their sales of beer and cider. Publicasity will be working on the brief ...

Kopparberg 'un-established since 1882' by RKCR/Y&R

Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims to

Kopparberg unveils 'un-established' marketing drive

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to...platforms have created an app - the Kopparberg Festival Player - which is unique to the cider brand. It ...

Stella Artois Cidre to launch pear variant for UK market

Stella Artois Cidre, the cider variant from AB InBev-owned Stella Artois, will be extending the...digit" million-pound marketing campaign with the strapline: "C est Cidre. Not cider. From Stella Artois ...

Strongbow 'get the job done' by St Luke's

Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a

Stella Artois Cidre 'Cidre duet' by Mother

sophisticated world of Cidre from Stella Artois and plain old cider. ...

First tobacco, now alcohol?

Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from ...

Strongbow shifts ad strategy to aspirational message

Strongbow, the UK’s biggest-selling cider, is aiming to become a more aspirational brand with the...Strongbow brand manager at Heineken UK, said: The whole cider category is growing and changing so quickly ...

Bulmers launches Perfect Pint AR activity

Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April...made the cider category more "vibrant", causing the market to continue to be led by product innovation ...

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