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Schwarzkopf signs as headline Big Brother sponsor

03 May 2012 | by Maisie McCabe

Brother in January. Channel 5, Schwarzkopf and Endemol, the producer, will run a competition offering ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

, Michelle Gass. - Fend off increasing competition from McDonald's and the UK's biggest coffee chain ...

Tobacco branding ban debate: reaction from all sides

13 Apr 2012 | by Matthew Chapman

way of branding. "Branding on pack is about differentiating product and competition on the basis of ...

Nivea Sun sponsors hit Disney Junior show

05 Apr 2012 | by Nick Batten

competition to drive consumers to the Nivea Sun microsite, which will feature a competition page and a branded ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

lubricates economic growth, bringing new products and services to people's attention, it drives competition ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

brands. When our benefits are superior to the competition, then people buy our brands more often and we ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

brand, while also fighting competition from cheaper and premium rivals. - To create 'authentic ...

ITV signs up Bloo to sponsor 60-Minute Makeover

23 Mar 2012 | by Maisie McCabe

competition through online banner ads and on-pack QR codes. Jayne Hazlewood, marketing director at Jeyes ...

Identifying the taste setters

09 Mar 2012 | by Jan Worsley

amount of competition to get cut through with a new product, taking note of the key characteristics of ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

08 Mar 2012 | by Kim Benjamin

products, including a competition on Facebook and an online advent calendar. Its new brand campaign aims to ...

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