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Amway Global embarks on brand awareness campaign

's so much competition so we need to build bands and awareness via advertising, PR, and sponsorships ...

Public sector/education: bringing science to the masses

. Competitions are a key tactic for exhibitions, so Midnight worked on features rather than standard competition ...

Unilever focuses on family in Hispanic outreach effort

include their families. Unilever changed the competition to reflect that desire. "We took an 180-degree ...

Sears launches new effort to boost image, low sales

increased competition from other retailers, according to Kirsten Whipple, Sears Holdings marketing and PR ...

DC proximity lends clout to Baltimore

business outlets locked in fierce competition for an educated and affluent audience.

Celebrity sites offer outlet for brands with irreverent appeal

As mainstream celebrity blogs - like the notorious PerezHilton.com - gain competition from newly

Outlets up focus on gay, lesbian travelers

like Fort Lauderdale, FL, and Philadelphia, there is now fierce competition among cities to position ...

Hilfiger contest targets future leaders of style

idea behind the competition is to demonstrate to the younger generation that they have the power to ...

Microsoft campaign puts Burson on the defensive

insurer Esure got an e-mail from a Burson director asking for support regarding competition in the ...

Clean Energy competition gets mainstream coverage

In the Ignite Clean Energy Business Presentation Competition (ICE), entrepreneurs compete for a...was to transform a covert event into a mainstream, publicly accessible business competition. It also ...

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