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Companies create efforts to capitalize on election

Whirl of Change winning with a 2% lead when the competition ended on October 20, said Dave Nagel ...

Select Registry cook-off builds dining reputation

the actual event. Results As a first-ever competition, there was a great deal of buzz generated ...

CORPORATE CASE STUDY: Chock full o'Nuts emphasizing its Big Apple flavor

remind consumers about its coffee offerings. Additionally, new competition, such as a planned chain ...

CORPORATE CASE STUDY: Savvy brand strategy helps creamery taste success

Amid much competition in the ice cream market, the communications team for Cold Stone Creamery

CAMPAIGNS: Cold Stone allows media to get true sense of its flavor

beating the competition to the market and generating awareness and media coverage. Ron Antonette, VP of ...

CORPORATE CASE STUDY: Trinchero grows its stature by pouring effort into PR

more wineries, brands, and foreign competition from countries such as Australia. So PR is the perfect ...

MEDIA ROUNDUP: Beermakers tap into varying outlets

marketing for San Francisco-based Anchor Brewing. "There's a kind of healthy competition between the beer ...

CORPORATE CASE STUDY: Molson's PR formula has a distinctly local flavor

things," he laments. Evaluating the competition Nevertheless, Molson constantly reviews and ...

Vodka distiller hires PR firm for US boost

company out of its current seventh-place ranking, and into direct competition with category toppers ...

CAMPAIGNS: Long Island looks to cultivate its vintage reputation

small-time farming to competition." But over the past two years, a devotion to communication among the ...

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