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Omnicom merges £60m Adam & Eve with DDB

two but, when it was DDB, it was such a good cultural and personal fit, we thought it was too good an ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

time was right for it to select someone who was a good cultural fit. The October appointment of Snare ...

Consumer technology communications calls out for simplification

, showing how cultural phenomena affect the adoption of technology and its impact on PR communications ...

Think BR: Promoting the UK as a global hub of creativity

not without obstacles. For one, there are cultural differences that need to be addressed in which ...

Think BR: In whom we trust

, cultural icons and environments that act as a security blanket in uncertain times. For example, in the ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...

Do agencies require a creative code?

cultural values and mutual respect," he says. "So the idea of one where nobody trusts anyone is oxymoronic ...

Laura McKechan: Mastering the art of war

'cultural activities'. Before that happens, a 35m building project will see the London HQ's lower ground ...

Think BR: Weird web culture is bigger than cheap LOLs

and cultural anxieties - which means that they are an excellent place to get insight into the issues ...

Adwatch (May 16) Top 20 recall: Bird's Eye

to create as much fame and following as it can, to truly gain cultural traction in a market where ...

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