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Data Fundamentals: Data, data everywhere

For the uninitiated, today's data market can be a minefield. David Murphy attempts to make sense of...Data is the lifeblood of direct marketing. Without it, there would be no campaigns, and no ...

HOW TO ... PLAN AND USE EXTERNAL DATA: Mark Arnold of Zed Data Broking sets out the key steps to

suppliers of business data can match your customers against their own extensive databases to produce ...

Data Choices: Data decisions

Cheaper data services are popping up online as the technology becomes more accessible. But is it...There was a time when, if you wanted your data cleansed, suppressed, or just generally looked ...

Data Talk: buying data

to buying data, as long as you make the most of it and don't expect too much from cheap names....gatekeeper to find the decision-maker, and the speed of data decay. Companies move, on average, every seven ...

Data: Fast moving data

The announcement last year that the Jigsaw Consortium was making its data available to third ...

Data Academy: Data player

data we hold on our members and how we can best use this. WHAT S THE BIGGEST DATA LESSON YOU VE ...

DATA CLEANING AND SUPPRESSION: Sponsor's statement - The landscape of data is changing

introduction of the Data Protection Act in 1998....recognising the value of effective data suppression and best practice in their businesses and our strategic ...

Data Management and Suppression: Sponsor's statement - Need to speed up data to market

goneaway files, but gaps in data coverage still exist. The first challenge for suppression suppliers is ...

Data player

data in his business....- What kind of data do you manage? The Together consumer campaign has its own website, so we are ...

Data debate

22, covering the collection and analysis of data....and 22, covering the collection and analysis of data. ...

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