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WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France-based

Think BR: Innovating in service markets

sophistication with which they target their customer bases via database marketing and loyalty algorithms ...

RAB celebrates 20 years of championing commercial radio

its own monthly financial performance into an anonymous database, resulting in an up-to-date industry ...

Marketing spend to increase in 2012, indicates survey

333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Food & drink: Jack Daniel's creates dramatic buzz

management (eCRM) database. Strategy and plan Stir PR suggested the brand sponsor The Old Vic ...

The Advocates - Abbott plans bigger days to come for Weetabix

from being robbed of energy by the Evil Eater. "We're building a database of knowledge," Abbott ...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

responsible for our CRM campaign and we have built a very significant database of 5m people who are fans of ...

MUH.TAY.ZIK | HOF.FER

brands through GPS, more API integrations, and database management. It's actually more complicated ...

Healthcare: On the Agenda - Biobank data to help researchers

family life and childhood experiences. The database has been opened to researchers to help pinpoint ...

Taming the data deluge

the computer's memory for quick retrieval, rather than on a conventional database where it is stored ...

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