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Boutiques find surveys helpful in building agency brand

22 Oct 2007 | by Hamilton Nolan

CEO. Now, area CEOs and the heads of MIT and Harvard display Morrissey s awards in their offices ...

NatureScape effort pushes eco-friendly landscaping

25 Sep 2007 | by Irene Chang

businesses, Rand says. All 30 Starbucks stores in the county made space for the entry drop-off display and ...

Relevant Mind seeks important place in consumers' thoughts

24 Sep 2007 | by Aarti Shah

launching a Facebook application that lets users display their favorite products. Measurement: Success ...

Tool draws attention to firms' Wikipedia edits

31 Aug 2007 | by Aarti Shah

developed the tool in part to create a fireworks display of PR disasters in which everyone brings their own ...

Secret's dance contest moves women to display confidence

30 Aug 2007 | by Randi Schmelzer

In launching its "Because You're Hot" campaign, Secret not only played with definitions of what makes a woman "hot," but also introduced totally new positioning.

NEA is well schooled on the power of PR

27 Aug 2007 | by Ted McKenna

An intense comms push is helping the National Education Association display its human side

Chrysler launches Aspen with 'Snowdoku' contest

25 Jul 2007 | by Danielle Lipp

worked... to make sure the vehicle was integrated into the program so it wasn t just a display vehicle on ...

Web video initiatives, creating effective Hispanic PSAs, more

17 Jul 2007 | by Irene Chang

display information on streets, outside and inside of buildings, should be budgeted with the different ...

Press turns up coverage of '09 TV switch

25 Jun 2007 | by David Ward

the Plasma Display Coalition. The women s magazines, for instance, haven t really responded to that ...

Editors must fight to retain power

11 Jun 2007 | by Andrew Schiff

information portals on the Internet, such as YouTube and Yahoo News, display information, at least partly ...

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