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Study: ads more effective on social networks than portals

ads on portals, and 7 per cent pay attention to ads on social networks. Targeted display ads on ...

Rich media ads: it's not size that matters, it's what you do with them

LONDON - The content of rich media display ads is the crucial factor in getting people to interact

New M&S site tops retail league table

and navigation, the checkout process, searching and product display pages. Top Ten Online High ...

IAB admits ad spend error to members

) down 3.6% year on year. Display advertising is unaffected and remains at 316.5m, with an 18.1% share ...

YouTube makes video ad move

branded website. When users search for videos, YouTube will display the advertisers' videos alongside ...

Peter Bazalgette: why I'm investing in the web

AskPeopleYouKnow at the start will be through display advertising and paid search, which is conventional in a way ...

Study: click-through rates halved in last two years

LONDON - The number of people clicking on display ads has halved in two years, as consumer wallets...Just 16 per cent of US internet users click on display ads, with eight per cent accounting for 85 ...

Revolution Future 50: meet the digital stars of tomorrow

. The platform of the future will allow data and media to be unbundled so the value of display ...

It's official: online is bigger than TV, ad spend figures show

have been devastated by falling display prices. Display advertising only makes up 18 per cent of online ...

Rival web giants unite to sell ad targeting to brands

behavioural targeting to work it has to work not just in display but with search, email and direct marketing ...

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