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Chrysler launches Aspen with 'Snowdoku' contest

worked... to make sure the vehicle was integrated into the program so it wasn t just a display vehicle on ...

Sustainability theme touted to diverse NY Auto Show audience

to show concept cars that display the future of designs and themes, such as hybrid technology, and ...

Initiating and communicating change is corporate necessity

change. But, just as important, they display an ineptness at public communication about change in today ...

Toyota targets Gen Y in US launch of Yaris

attendees to and from events. "It's not just a static car display," Hubbell said. "We're helping people ...

Valvoline returns to racing

at an upcoming Bristol, TN, race. The at-track display features Valvoline's No. 10 Charger and its ...

CAMPAIGNS: DC's international flavor helps give Vespa local boost

familiarity with the classic scooter. Tactics In a daring display of PR ingenuity, Bomstein and Vespa ...

MEDIA ROUNDUP: Auto racing is cruising toward media acceptance

sports figures have to run 40 yards in four seconds and have to display certain physical characteristics ...

MARKET FOCUS AUTOMOTIVE: Driving luxury sales - John N. Frank finds that automakers are shifting to mainstream PR efforts to sell high-end models

cars on display. It also sponsors the Dallas and Atlanta symphonies, as well as an opera night at ...

CAMPAIGNS: Cause-Related PR - Volvo races to aid the environment

of the animatronic turtle (and a 10,000 display case) to the CCC, and in discussing the Volvo ...

INTERNATIONAL NEWS: Land Rover hires three PR teams for SUV national tour

for the campaign other than to call it "significant." Freelanders will be on display in 10 ...

 

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