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Online brand deserves same attention as offline business

new opportunities to create, display, and categorize content arise monthly, is to embrace stagnancy ...

Relevant Mind seeks important place in consumers' thoughts

launching a Facebook application that lets users display their favorite products. Measurement: Success ...

The most effective use of star power

one will believe a spokesperson who doesn t display a relevant brand connection Expect controversial ...

Secret's dance contest moves women to display confidence

In launching its "Because You're Hot" campaign, Secret not only played with definitions of what makes a woman "hot," but also introduced totally new positioning.

Chrysler launches Aspen with 'Snowdoku' contest

worked... to make sure the vehicle was integrated into the program so it wasn t just a display vehicle on ...

Press turns up coverage of '09 TV switch

the Plasma Display Coalition. The women s magazines, for instance, haven t really responded to that ...

B-to-B breaks comms barrier

turn to Corning to speak about liquid crystal display (LCD) TVs or the advantages of fiberoptic ...

AOPA pilot program takes off

also to display video. The effort would do well to continue its great start online. ...

Gardens cultivate local, tourist interest

rack cards for display at lodging establishments, as well as distribution of an area map showing the ...

Indian truck drivers give Gere kiss-off

. Protests swept the entire nation, with hundreds of thousands coming together to curse the vile display of ...

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