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Nestlé brings Carlos V to US

display highlighting Carlos V alongside those two siblings. This is not the first time Nestlé USA has ...

Publicis sets out to clear up the kiwi's fuzzy image in US

effort to make sure they display the fruit properly. Publicis COO Steve Bryant, president of the ...

ANALYSIS: Health is taboo in feeding information on organics

invested in research on shopping habits so it can convince retailers to display organic items next to ...

PR TECHNIQUE: PR Stunts: Pulling a stunt that will whip up the media

on display for adoption. "These dogs were on skid row," says Bryant. "We wanted to give them a ...

Oreo kicks off PR push for cookie's 90th anniversary

display in New York's Chelsea Market, a building where the first Oreos were produced. A national ...

MARKET FOCUS FOOD & BEVERAGE: Food forethought - A tough economy and tighter news cycle has food companies thinking up new PR angles - from comfort to colors to concerts - to gain media and public interest

Brokaw there to dedicate a display devoted to World War II mothers. Other products are also going the ...

CAMPAIGNS: Event PR - Chocolate Show is sweet success

arranged a chocolate display at one Barnes We kept on going; we didn't stop, says agency founder Stephanie ...

CAMPAIGNS: Product PR - Go ahead, play with your food

entry forms available at children's museums across the country. Top entries were placed on display at ...

MARKET FOCUS: FINANCIAL PR - Private makeovers. Grooming a company for an IPO requires special skills - and a long lead time. Craig McGuire investigates how PR pros can make a company shine for the big day

identify and adopt a worthy cause it could sponsor, as well as to put some of its expertise on display by ...

 

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