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Online brand deserves same attention as offline business

new opportunities to create, display, and categorize content arise monthly, is to embrace stagnancy ...

Boutiques find surveys helpful in building agency brand

CEO. Now, area CEOs and the heads of MIT and Harvard display Morrissey s awards in their offices ...

Relevant Mind seeks important place in consumers' thoughts

launching a Facebook application that lets users display their favorite products. Measurement: Success ...

Tool draws attention to firms' Wikipedia edits

developed the tool in part to create a fireworks display of PR disasters in which everyone brings their own ...

Secret's dance contest moves women to display confidence

In launching its "Because You're Hot" campaign, Secret not only played with definitions of what makes a woman "hot," but also introduced totally new positioning.

Spock hopes to give people what they are searching for

results display a summary of the person s publicly available information, including occupation, interests ...

Visual comms tools offer different take on information

( www.marumushi.com ). Newsmap uses an algorithm from Google News to visually display how news is being covered at ...

Press turns up coverage of '09 TV switch

the Plasma Display Coalition. The women s magazines, for instance, haven t really responded to that ...

B-to-B breaks comms barrier

turn to Corning to speak about liquid crystal display (LCD) TVs or the advantages of fiberoptic ...

From startup to tech titan

, high-end projector that has at least 15,000 lumens. These are the tools required to display to a large ...

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