CORPORATE CASE STUDY: Molson's PR formula has a distinctly local flavor
24 Feb 2003 | by ERIC ARNOLD
were even auctioning them off on eBay. But Molson had to be prepared for the backlash, as upon the ...
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Jobs | Agency Showcase | Ad creativeLimited-edition products help garner quick impact, demand
02 Aug 2007 | by Irene Chang
, consumers can still bid on the drink through many listings on eBay 2 In 2004, PepsiCo rolled out Pepsi Blue ...
Race for the Cure taps Yoplait as this year's top sponsor
07 May 2001 | by ROBIN LONDNER
will be auctioned off on eBay. Proceeds will benefit breast cancer research. Race ...
CAMPAIGNS: A Toastermobile pops up and sells
07 Aug 2000 | by DAVID WARD
Movie. Blumer and Magino are also negotiating with eBay to have the Toastermobile auctioned off once ...
Sole PR pro faces Twinkies crisis alone
27 Mar 2000 | by REBECCA FLASS
nationwide Twinkie crisis. The hysteria has spread to eBay, which boasts 47 current Twinkie auctions - with ...
THE BEST AND WORST PUBLICITY OF 1999: From Blair Witch to the two Bills (Clinton and Gates), it was quite a year for reputations and public relations. Aimee Grove recounts the most memorable moments
13 Dec 1999 | by AIMEE GROVE
eBay 9 General Electric 10 World Wrestling Federation 4 Worst company/group publicity ...
