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Will Facebook ever make a profit?

Ramsey, chief executive of eMarketer, claims people have 'banner blindness' when using social networks ...

Marketers should use social networking sites to talk not sell

Geoff Ramsey, chief executive of eMarketer, said that online communities were a 'great place to ...

Search: Mobile search: all to play for

Total 3773.2 2345.2 1289.9 596.6 243.7 83.3 Source: eMarketer, February ...

Brands tap into in-game advertising as video games outsell movies

advertising is also emerging as big business: eMarketer estimates that the sector will grow by 23% a year to ...

3 offers free music downloads to subscribers who watch ads

iPhone last November has helped raise awareness of mobile marketing. eMarketer forecasts that worldwide ...

Digital brief: eMarketer report findings

in 2008, representing an increase of 95% on the previous year, according to a report from eMarketer.

OPINION: Information all too easily lends itself to abuse

eventually cost you. According to a report from online research company eMarketer, the loss of online sales ...

OPINION: Marketers must have intelligent online approach

. But new research just published by eMarketer suggests marketers are still struggling to come to terms ...

OPINION: Wise companies know the value of e-commerce

at the online eMarketer points out, IBM and GE are among only a handful of firms willing to put ...

Pepsi Cola names world e-marketer

Pepsi Cola has promoted European marketing director Simon Lowden to become its first international e-marketing and media director, in a move designed to strengthen its global online marketing activity.

 

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