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Helen Edwards: Get personal with your brand

Marketing interview (25 April), easyJet's Carolyn McCall revealed that she goes up and down the aisle with ...

Virgin Atlantic Airways hires Fay Burgin as head of PR

appointments of easyJet s Sarah McIntyre as head of US comms and National Express Group s head of media Joy ...

Flybe takes a swipe at rivals in humorous ad

EasyJet and Ryanair, where customers frequently have to scramble for a seat. However, much to his ...

Industry view: Is easyJet's marketing makeover working?

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its...invested in featured the lines 'Where are you going?' and 'Europe by easyJet' and was intended to make a ...

EasyJet pitch claim is a 'smear', Lord Bell says

Lord Bell, the chairman of Chime Communications, has dismissed suggestions by the easyJet founder...owned by the former Barclays marketer Simon Gulliford, which had been involved in running the easyJet ...

Autoglass appoints new marketing director

a brand manager at Travelodge and easyJet. Meliveo will take up the role of marketing director ...

EasyJet complaint leads ad watchdog to ban train ad

travelling from Edinburgh to London was "cheaper by train than by plane", after EasyJet complained....November 2011. All London airports and applicable airlines are in included in the comparison." EasyJet ...

Nectar introduces Gift Horse brand character to promote online discounts

500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse in ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

The easyJet chief executive wants the carrier's repositioning to highlight its value proposition...It is on an easyJet flight, wedged between chief executive Carolyn McCall and the carrier ...

Editor's Comment: Calm reaction vital in a social-media storm

when to shut up. McCall cool under fire EasyJet chief Carolyn McCall is measured and calm, too ...

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