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Nigel Clarkson, Primesight

contact and communication haven't been totally replaced by e-mail, data and econometrics. ...

Marks & Spencer warns customers of email data breach

Marks & Spencer has warned its customers they may receive spam as a result of their names and email addresses being accessed in a data breach at email marketing provider Epsilon.

Interflora launches Facebook page to gather email data

LONDON - Interflora, the flower retail franchise, has stepped up its customer engagement strategy by launching a business page on Facebook.

Email analytics platform extended to cover Twitter

NEW YORK - Direct marketers will be able to monitor Twitter using the Email Data Source analytic...Email Data Source will unveil the new Twitter monitoring service as part of the latest release of ...

CLIENT OF THE WEEK - BrightHouse will spend £1.5m on pre-Xmas direct marketing, but Royal Mail won't see any of it

is no pre-qualification, but if you decide to buy, we do capture your email data. We have done paid ...

CLIENT OF THE WEEK - HMV's online loyalty scheme harnesses classic DM techniques

. The cost of email data is high and even when we look at projecting customer lifetime values over a ...

Email data pioneer Mailtrack goes into administration

LONDON - Mailtrack, the email company set up in 1999 by Guy Marson and Russell Parsons, has gone into administration, while sister company DMS continues to trade.

CLIENT OF THE WEEK: LoveFilm - the online brand that loves direct mail

film was Brokeback Mountain! Q: Do you use cold media, for instance email data? We do buy email ...

REaD founder and CEO Mark Roy: Sir Richard Branson and me

first sale! Q: The REaD portfolio is very tied to postal data. Was email data suppression ever a ...

Six steps to boosting online sales conversion

make the communication. Combining web analytics and email data enables marketers to identify ...

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