Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
The betting and gaming firm is aiming to improve the targeting of its email and mobile ...
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Search results for "gaming"
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Jobs | Agency Showcase | Ad creativeMicrosoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
PCs into online, mobile, gaming and advertising, can be a 'double-edged sword'. After all, Microsoft ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment...highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
the digital marketer of the year trophy. Evans has championed the use of social gaming, enabling Xbox ...
Brand Health Check: Friends Reunited
05 Apr 2012 | by Sarah Shearman
platforms such as Pinterest (visual imagery), Path (mobile), and Draw Something (gaming) are gaining ...
Opinion: Can Friends Reunited claw its way back into the mainstream?
28 Mar 2012 | by Paul Evans
Pinterest (visual imagery), Path (mobile), and Draw Something (gaming) gaining significant traction in usage ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
partner in October , but was set back by issues with Xbox's "freemium" model, which offers internet gaming ...
Think BR: Time for brands to move beyond the standard advergame approach
09 Mar 2012 | by David Rose
games. That relationship has developed to the point that games and gaming now form an increasingly ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
the recent global launch of Kinect for Xbox 360. Evans is credited with using social gaming to help ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
could also have implications for the gaming market, with Apple announcing exclusive titles for the ...
