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Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

The betting and gaming firm is aiming to improve the targeting of its email and mobile ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

18 May 2011 | by Ed Owen

. In gaming, for example, bringing calls into games by connecting Kinect with Skype. But in mobile ...

Sony Ericsson hires TMW to lead global direct push

22 Feb 2011 | by Ed Owen

and has been developed specifically for gaming. ...

Sony Ericsson draws up CRM plans to boost consumer loyalty

10 Feb 2011 | by Ed Owen

followed by a phone with a gaming focus, rumoured to be called Xperia Play, which suggests the handset ...

Facebook Places takes aim at Foursquare

19 Aug 2010 | by Sarah Shearman

, location based gaming application Foursquare introduced new privacy settings, updating its frequently asked ...

Online poker brand Devilfish Gaming boosts customer retention activity

28 Oct 2009 | by Noelle McElhatton

LONDON - Devilfish Gaming has hired SmartFocus to deliver targeted monthly newsletter campaigns to...Normal 0 0 1 139 795 6 1 976 11.773 0 0 0 The gaming brand ...

InterCasino appoints agencies to roster

20 Jul 2009 | by Amy Golding

will generate customer loyalty in the international gaming market....online gaming. Alexandra Gal, the company's vice president, global marketing, said: The agencies will ...

Rory Sutherland: 'Mid-sized agencies are vulnerable'

09 Jun 2009 | by Noelle McElhatton

. So certain aspects of digital, such as gaming or social networking, are probably disproportionately ...

DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses

26 May 2009 | by Nikki Sandison

Guardian, 14 May 2009 US casino industry driven by database marketing America's $90bn a year gaming and ...

DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses

19 May 2009 | by Nikki Sandison

a year gaming and casino industry is significantly driven by database marketing but could owners ...

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