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Think BR: Time for brands to move beyond the standard advergame approach

games. That relationship has developed to the point that games and gaming now form an increasingly ...

Understanding older women gamers

are part of larger group of gaming women. We know from our research that a full 42% of British ...

PC: gone mad or just gone?

increasingly played online. The Gaming Britain study conducted by Kantar Media for the IAB indicates that ...

Think BR: Whose app is it anyway? The IP issues in apps

patent trolls Sadly 'patent trolls' is not a new gaming app but a source of potential - and almost ...

Think BR: The changing face of media consumption

enough signs of alarm for those in the music, gaming and film industries based on UK adult purchasing ...

How tablets and e-readers are changing the UK's digital diet

send email on their tablets. As Angry Birds devotees can testify, tablets are popular for gaming ...

Trading places: this week's people moves

including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...

Think BR: It takes two to tango

and gaming it s an entertainment medium. And with the majority of mobile users tooled up with ...

Online adspend hits £2.3bn as entertainment drives growth

fact social, gaming, video and portals now account for 49% of time spent online, makes the medium "very ...

Appointment to view: Ariel spreads jam across Stockholm Central Station

the stain-busting power of its soap powder in a unique 'aim, stain and win' "live gaming experience".

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