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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

PCs into online, mobile, gaming and advertising, can be a 'double-edged sword'. After all, Microsoft ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

The betting and gaming firm is aiming to improve the targeting of its email and mobile ...

Sector Insight: betting shops

15 May 2012 | by Jane Bainbridge

Gaming machines are improving the odds for growth in a stagnating market..... Gaming machines . Machine profitability is one reason why expenditure in betting shops has returned to ...

Pepsi launches 'crowd surfing' football game for Xbox Live

11 May 2012 | by Sarah Shearman

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment...highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

04 May 2012 | by Matthew Chapman

. The gaming experience will be enhanced through Game Hub , providing access to numerous social games ...

Revolution: Social Media - Meet the new social networks

04 May 2012 | by Trevor Clawson

integrate brand content with gaming'. And don't be too quick to write off Google+. 'The hangouts (video ...

The Revolution Awards 2012 - winners in full

23 Apr 2012 | by Kim Benjamin

the digital marketer of the year trophy. Evans has championed the use of social gaming, enabling Xbox ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke is trying to bring ...

Brand Health Check: Friends Reunited

05 Apr 2012 | by Sarah Shearman

platforms such as Pinterest (visual imagery), Path (mobile), and Draw Something (gaming) are gaining ...

Game and Gamestation brands survive following acquisition

02 Apr 2012 | by Matthew Chapman

the gaming market and last week ran a press campaign positioning itself as the "home of gaming ...

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