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Reebok opens pop-up on Bowery

21 Nov 2008 | by Alexandra Bruell

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Tropicana enlists FD Ashton

15 May 2008 | by Tony Garcia

toolkit specific to each of the eight gaming markets affected by the reorganization, among other efforts ...

NGTV has fun with marketing strategy

22 Oct 2007 | by Randi Schmelzer

marketing partnership provided an excellent opportunity for NGTV to reach out to gaming and college media ...

'Halo 3' push focuses on traditional media outlets

28 Sep 2007 | by Michael Bush

community, Microsoft didn t feel the need to run a new/social-media-centric PR push. It felt the gaming ...

Online gambling lobby hires Ogilvy for comms

26 Sep 2007 | by Ted McKenna

WASHINGTON: The Interactive Media Entertainment and Gaming Association (iMEGA), a nonprofit that...brand awareness for iMEGA specifically and online gambling - or gaming - in general. He added that ...

Microsoft focuses on the experiential for Surface launch

04 Jun 2007 | by Tonya Garcia

, Microsoft Surface, through commercial partnerships in the travel, mobile phone, and gaming sectors.

Interview: Dan 'Shoe' Hsu

21 May 2007

Dan "Shoe" Hsu started his career in his 20s at an entry-level writing job at Electronic Gaming...He spoke to PRWeek about the growth of gaming and video-game journalism. PRWeek: What do you ...

Gaming goes for the burn

16 Feb 2007 | by Celeste Altus

), the whole concept of video gaming has been turned on its head. The eight-year-old music video game ...

Lou Hammond Wins AC Task

14 Dec 2006 | by Tonya Garcia

." Lou Hammond presented to the ACCVA and its partners, such as local gaming companies, restaurant chains ...

Late night video-game launches cost too much

30 Nov 2006

cultural event to a nadir, where an obsession with being the first to own the gaming console turned into a ...

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