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Atkins Nutritionals taps Magnet AOR as comms chief ponders exit

nontraditional outreach, such as viral marketing, product placement, and interactive gaming. "It's something ...

Tumbleweed Communications, Horizon Organic, and Sony Online Entertainment are three of six new accounts won by Access Communications

gaming site called The Station, which has 10 million users. ...

THE BEST AND WORST PUBLICITY OF 1999: From Blair Witch to the two Bills (Clinton and Gates), it was quite a year for reputations and public relations. Aimee Grove recounts the most memorable moments

. Sega of America, which made its comeback this year with the launch of its new Dreamcast gaming ...

 

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