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Coca-Cola unleashes the 'super fan' for Euro 2012 activity

pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...

Pepsi launches 'crowd surfing' football game for Xbox Live

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment...highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...

The truth about youth: Do you know Generation Z?

five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke is trying to bring ...

Celebrity chefs Jonathan Davies and John Burton-Race call in Instinct PR

concept. Davies said: With the popularity of social media and online gaming soaring, we realised there ...

Wrigley's prepares major marketing pushes across Extra and 5Gum brands

' strapline, featuring consumer promotions across fashion, music, art, gaming and film categories, and the ...

Innocent brings out Fruit Pickers digital game

both the gaming and social media space has helped create an experience we are extremely excited about ...

Trading places: this week's people moves

including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...

Coke extends PlayStation partnership with on-pack promotion

with an on-pack and in-store gaming promotion, supported through the Coke Zone site....Coke Zero is set to host sampling activity at upcoming gaming events across the country. Chris Deere ...

Kick Energy to roll out £1m Batman on-pack promotion

copy of 'Batman Arkham City', among other prizes. Kick Energy will have a presence at two gaming ...

Coke Zero signs online competition partnership with Playstation

. The Coke Zero Gaming Zone aims to engage 25-44 year old men with the Coca-Cola s zero calorie variant ...

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